The book starts with the basic question “what valuable company is nobody building?” and emphasizes that there are still many problems in the world that haven’t been solved. Zero to One Book Multiple Languages Editions.So Kaczy nsk i’s i dea was to dest roy exist‑ ing in stitutions, get rid o a ll techno logy, and let peo ple start over and work on har d problems a new. What you can do, even a child ca n do what you can’ t do, even Einstei n couldn’ t have do ne. What’s let to do is either easy or impossible, and pursuing those tasks is deeply unsatisying.
Kaczyn ski arg ued that mode rn people are de‑ pressed because all the world’s hard problems have already been solved.
This is the classic trichotomy o the easy, the hard, and the impossibl e. Goals that cannot be satised, n o matter ho w mu ch eort one makes. Goals that can be satised with serious eort and 3. Goals that can be satised with min ima l eort 2. Kaczynski claimed that in order to be happy, every individ‑ ual “needs to have goals whose attainment requires eort, and needs to succeed in attaining at least some o his goals.” He divided human goals into three groups: 1. Y ou mig ht expect that wr iting style to have shown ob‑ vious signs o insanity, but the maniesto is eerily cogent. It worked: Kacz yn‑ ski’s brother recognized his writing style and turned him in. The FBI asked some prominent newspapers to publish it, hoping or a break in the case. The biggest clue was a 35,000‑ word man‑ iesto that Kaczynski had written and anonymously mailed to the press. In late 1 995, the authoritie s did n’ t know who or where the Unabomber was. Campaign he waged with pipe bombs against proessors, techno logists, and busi nesspeop le.
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